CASE STUDIES • Mod Wave Movement
How Planet helped Mod Wave Movement expand its Asian customer base and boost sales
Mod Wave Movement (MWM), a premium streetwear retailer in Madrid, turned to Planet to provide more up-to-date and effective payment systems for its young and touristy customers, particularly from Asia. MWM wanted to offer a better in-store experience in terms of convenience and choice of payment methods to lift footfall and increase sales conversion rates as it prepares to expand into Asia.
Challenge
Mod Wave Movement (MWM) wanted to offer its young and tech-savvy customers a more up-to-date and effective payment system that provided more choice and convenience. They also wanted to be fully technologically prepared to enter the Asian market.
Solution
MWM partnered with Planet to provide a holistic and technologically modern payment solution, including retail payments with Alipay and WeChat Pay, VAT refunds, currency conversion, and settlement, all served from one terminal.
Results
MWM's collaboration with Planet has provided a better customer experience, increasing sales conversion rates and footfall. By accepting Chinese wallet payments, MWM stands out among its competitors and has a significant competitive advantage when Chinese tourists return to Europe. MWM plans to use Planet's services to continue growing and expanding its business.
“We wanted to be more effective for our international clients and provide a better experience. Planet was chosen because of its fast, effective and digital solution. It offered more than a VAT Refunding service, including services and assistance with payments, consulting and intelligence.”
Ana Casado
Brand Manager, Mod Wave Movement