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by Geofferey Pagel
What is Click to Pay?
Click to Pay is an ecommerce tool that allows customers to make secure card payments with a single click.
The checkout process is the same, but instead of manually entering card details, registered customers will see their Click to Pay card on the screen. It eliminates the need for customers to enter their card information manually when paying.
Online retailers integrate Click to Pay into their existing checkout pages to make the shopping experience faster and easier for their customers—no more lengthy checkout forms and no need to re-enter card details for each transaction. For customers who opt-in, Click to Pay securely stores and remembers their credit card details for all future purchases.
At a glance
✓ Fast, single-click card payments for online stores
✓ Seamless integration with existing website checkout pages
✓ Works with all major credit cards, including Visa, Mastercard, and American Express
✓ Built-in verification and fraud prevention measures
✓ Customisable settings for merchants and consumers
✓ No additional costs for merchants, standard card transaction fees apply
✓ A card-based alternative to digital wallets like Apple Pay and PayPal
What are the benefits of Click to Pay?
1.- Benefits for merchants
Fewer incomplete checkouts, more conversions
Consumers like online shopping because it’s convenient. When it starts to feel arduous and time-consuming, many simply give up and abandon their cart. It helps prevent this by making the checkout process as quick and easy as possible. It can greatly reduce cart abandonment rates and increase conversions. It’s simple—quicker, easier payments lead to more sales.
Greater trust and customer loyalty
If you remember your customers, then they’ll remember you. Click to Pay recognises returning customers and securely retrieves their payment information to enable one-click payments every time they visit your website. This hassle-free checkout experience makes it easy for them to choose you over a competitor. By rewarding repeat customers with a streamlined service, you build trust and encourage customer loyalty.
Customisable and easy to integrate
It integrates with your existing online checkout page, allowing you to maintain the same look and feel and avoid any disruption to the current customer journey. It’s as simple as working with your merchant account provider and online payment service provider to add the Click to Pay API (application programming interface) to your website.
As with traditional online card payments, merchants can choose which card networks to accept (Visa, Mastercard, etc.). Once set up, customers will have the option to choose the Click to Pay icon from the list of payment options, set their preferences, and store their payment details for all future purchases.
Fewer complaints and chargebacks, reduced support costs
Without the need to enter billing details manually, It reduces the possibility of customer mistakes and confusion during the payment process. With fewer IT support requests and complaints from customers, merchants can spend more time and money addressing their core business objectives. In addition, Click to Pay’s built-in fraud prevention lowers the number of chargebacks to merchants, reducing support costs even further.
2.- Benefits for customers
Fast, frustration-free online shopping
Whether shopping for business or leisure, for goods or services, the fewer hurdles along the way, the better the experience. It eliminates the need for customers to manually enter their card details, billing address, and shipping preferences for each transaction. It saves time and effort, making the online shopping experience more efficient and enjoyable for customers.
Easier shopping on the go
It is especially convenient for people shopping on their mobile devices, an environment where traditional checkout forms feel even more tedious. Shoppers don’t need to reach for their physical credit card and manually enter payment details. Instead, the entire shopping experience is complete with just a few taps. With the majority of online purchases now happening via a mobile device, Click to Pay was created with the mobile user in mind.
Multi-card storage and flexibility
Unlike earlier one-click payment products, Click to Pay allows customers to add multiple debit cards and credit cards to their account. When shopping online, they can choose their preferred card for each purchase without needing to re-enter any details. This flexibility further enhances their shopping experience.
Enhanced security and peace of mind
It uses secure remote commerce (SRC) technology, such as tokenisation and two-factor authentication, to safeguard consumers' payment details. Tokens and identity verification add extra layers of protection against fraud, instilling confidence and trust among your customers.
How secure is Click to Pay?
Both customers and merchants have a vested interest in preventing online payment fraud. It may seem counterintuitive, but single-click payments made via Click to Pay are actually more secure than traditional online payments.
Click to Pay uses an encryption process called tokenisation to transform customers’ credit card information into a one-time virtual card number, known as “tokens.” These unique tokens are used in place of the actual card details so that the customer’s sensitive data can remain securely stored throughout the process. The tokens have no intrinsic value or meaning, rendering them useless if intercepted by an unauthorised party.
It uses two-factor authentication to verify a customer’s identity and prevent unauthorised access to their account. When making a payment, customers are prompted to verify their identity through an additional factor, typically a one-time password (OTP) sent to their registered device.
Merchants using Click to Pay have the option of adding a further layer of security against fraud by using 3D Secure (3DS) to authenticate cardholder identity. This is an additional verification step where customers are prompted by their bank to enter their online banking password or a one-time security code.
How does it work?
The Click to Pay provider should work with you to ensure the integration goes smoothly. Once live on your website, Click to Pay payments process like any other card transaction, with both the cardholder’s bank and the merchant bank communicating digitally to clear the payment and transfer the funds.
Costs and fees
It is free for customers. Merchants are charged the same transaction and processing fees that are associated with traditional credit card transactions. The setup and integration costs for merchants depend on the merchant’s online payment processor.
As with all online payments, Click to Pay transactions must be processed in a way that is PCI DSS (Payment Card Industry Data Security Standard) compliant. Integrating it is a good opportunity for merchants to review their PCI processes and that of any relevant third parties to ensure they remain in compliance with these rigorous industry standards. Working with a reputable online payment processor helps ensure that you remain compliant and up-to-date on any regulatory changes that affect your business.
Click to Pay is available in various countries worldwide, including the United States, Canada, the United Kingdom, Australia, and many more. Click to Pay is a growing global payment solution, expanding its availability to reach more customers and merchants around the world.
A customer can tell if Click to Pay is available by looking for the Click to Pay icon or logo displayed on the merchant's website during the checkout process. If the icon is visible, customers can click it to select one of their securely stored payment methods for the purchase.
Click to Pay gives merchants the option to choose which cards to accept. It's possible for Click to Pay to process all major credit cards, including Visa, Mastercard, American Express, and Discover. Whether a particular card brand is available will depend on the merchant's agreement with their payment service provider.
Yes, Click to Pay allows cardholders to securely store their shipping and billing details along with their payment cards in their Click to Pay account. With traditional online checkout forms, this is an area where mistakes and errors are very common, leading to unauthorised transactions, shipping delays, and general dissatisfaction among both merchants and customers. Eliminating the need to re-enter shipping and billing information with every purchase greatly reduces the likelihood of errors, improving both the merchant and customer experience.
Customers can add, edit, or remove credit and debit cards and update their Click to Pay settings by accessing their Click to Pay account via the checkout page when making an online purchase. They can also log into their Click to Pay mobile app to make changes to their payment methods and preferences.
When enrolling in Click to Pay, customers are asked whether Click to Pay should remember them on that device. Doing this allows them to use Click to Pay without needing to verify their identity each time. If a customer shares their device with someone else, they should NOT select the "Remember Me" option during enrollment. This ensures they will need to verify their identity before making each Click to Pay transaction from that device.
Yes, Click to Pay can be used for recurring payments and subscriptions. Once customers have enrolled and stored their payment information, they can authorise recurring charges or set up subscriptions with merchants that support this functionality.
No, although it shares similarities in purpose and functionality, Click to Pay is not the same as Apple Pay. Click to Pay functions like a digital wallet but for credit cards. Unlike Apple Pay, PayPal, Google Pay, and other proprietary platforms, Click to Pay is offered through EMVco, the global body responsible for managing the card payment security standards known as EMV Specifications. Click to Pay benefits from using EMVco’s existing infrastructure and security protocols.
Click to Pay is EMVco's response to the rapidly increasing adoption and usage of digital wallets like Apple Pay among both consumers and merchants. It’s also a replacement for earlier one-click solutions offered by individual EMV credit card networks (e.g. Visa Checkout, Masterpass, American Express Checkout, etc.). It enables customers to make one-click payments across different merchants and devices regardless of the card brand they use.
No, Click to Pay is completely optional. Even if it is enabled on the merchant's checkout page, customers are not obligated to use it. Customers will always have the option to manually enter their payment information or, depending on the website, use other payment methods (e.g. digital wallets like Apple Pay) if that’s their preference. Click to Pay simply provides a convenient and secure payment option for those who wish to use it.
No, Click to Pay is primarily designed for online payments and is not intended for use in physical retail stores. It is specifically developed to streamline and enhance the checkout process for online purchases. For shopping in brick-and-mortar stores, credit card networks have already developed and released one-tap payment options, such as contactless card payments and biometric payment cards.