Chopard offers its customers uniqueness and craftsmanship above all. In Germany, the luxury retailer identified an opportunity to expand its tasteful offerings to Chinese shoppers by providing them with exclusive sales promotions. To drive Chinese shoppers to the brand, Chopard knew that brand awareness and loyalty were crucial – and it had to go beyond the physical store. Rather than traditional approaches, Chopard needed a new, distinctive approach that met the preferences of Chinese shoppers. The brand turned to WeChat, one of China’s most popular apps, to unlock sales through social media. By doing so, it could reach not only Chinese shoppers but also younger generations.