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CASE STUDIES • Hard Rock Hotels

How this Hard Rock Hotel enhanced the guest experience with a full stack, efficient payment solutions

It all began with a guitar donated by rock legend Eric Clapton to the original Hard Rock Cafe in London. From there, the Hard Rock brand has become a global icon. Now, Hard Rock Hotels span the globe, defined by an uncompromising dedication to hospitality. Hard Rock Hotel Madrid is found in the Golden Triangle of Arts in the city centre. And like many in the Hard Rock Hotel chain, the hotel benefits from Planet’s full-stack payment solutions.


All over the world, Hard Rock Hotels represent much more than just a place to stay – their mission is to make every guest feel like a star. Hard Rock Hotel Madrid wanted to offer the latest payments technology – from the front desk, restaurants and bars to the Hard Rock shop in the hotel. Creating smooth payment experiences is a key part of delivering a premium experience.

A high proportion of hotel guests also come from outside of the EU. So being able to offer payment in their own currency, as well as tax-free shopping opportunities in the Hard Rock shop was key.


Hard Rock Hotel Madrid, among many other Hard Rock hotels around the world, benefits from Planet’s payment technologies. This includes contactless payments, mobile payments and Tax Free shopping. These solutions enable the chain to give their guests from around the world a seamless experience from check-in to check-out.

Hard Rock Hotel Madrid

Hard Rock Hotel Madrid

Sadha Raman Director of Finance Hard Rock Hotel Madrid

“Through Planet, we are able to offer an amplified service to our guests. To summarize what Planet brings to us, it’s about efficiency and seamlessness.”

Sadha Raman

Director of Finance, Hard Rock Hotels


With Planet’s payment solutions, Hard Rock Hotel Madrid now offers a streamlined guest experience. Thanks to the increased efficiency in the payment process, staff have more time to focus on delivering amazing customer experiences. The automated process also saves time reporting and reduces human error, with minimal adjustments.

Full stack payment solution

allows staff to focus more on excellent customer service

A seamless payment process

saves time reporting and reduces human errors

A better service to international guests

who can pay in their own currency and enjoy Planet’s Tax Free shopping services

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