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Fraud prevention as a revenue driver: Turning risk into opportunity

Last updated on June 9, 2025

When you think about fraud prevention, do you see it as a necessary evil, just another cost centre to manage? If so, it's time to shift your perspective.

 

The truth is, when you approach fraud prevention the right way, it doesn’t just reduce risk—it drives revenue. With smarter strategies and the right tools, you can increase authorisation rates, boost customer satisfaction, and grow trust, all of which directly support acquisition and retention.

 

Another common myth? That fraud is inevitable. But you don’t have to accept it as a cost of doing business. With the right systems in place, you can stay a step ahead of fraudsters and take control of your outcomes.

 

At Planet, we’ve seen firsthand how proactive fraud prevention transforms businesses. Our AI-driven tools and advanced analytics give you the power to confidently approve more transactions—especially in grey areas—while reducing operational overhead.

Real-world proof it works

Take The Blue Lagoon in Iceland. By combining our frictionless, no-physical-checkout experience with powerful anti-fraud measures, they achieved a 65% reduction in declines.

 

Or look at FC Luzern—one of many clients who’ve seen revenue surge. In their case, by 75%. Planet customers, including FC Barcelona, Best Western, and Russian Standard Bank, are consistently seeing gains in both protection and profitability.

Boost approval rates without increasing risk

Planet’s fraud prevention isn’t limited to one transaction at a time. With entity-level monitoring, you’re protected holistically across the customer journey.

 

You also benefit from AI, machine learning, and real-time analytics that flag suspicious activity like refund abuse and chargeback patterns before they hit your bottom line. With access to billions of data points, you’re empowered to make smarter, faster decisions that increase sales and reduce friction.

 

Best of all? You’re part of something bigger. We share anonymised insights across multiple ecosystems, so your defences get stronger every time someone spots a new threat.

The threat is growing—but so is your opportunity

Jupiter Research predicts global merchant losses from online payment fraud will top $362 billion from 2023 to 2028. In 2028 alone, $91 billion could be lost.

 

If you're leading in finance, IT, payments, operations—or responsible for revenue protection—you already know the stakes. The lesson is clear: advanced, proactive fraud prevention is no longer optional. It’s the only viable strategy for sustainable growth.

Stay ahead—or risk falling behind

Over the next decade, fraudsters are expected to continue evolving. So should your defences. Smarter tools will reduce false positives, protect real customers, and maximise your revenue potential.

 

But only if you act early. Waiting until after an attack is a costly mistake. The businesses that win will be the ones that invest now—in the right tools, people, and mindset.

 

At Planet, we’re proud to help businesses like yours lead the way. Fraud prevention isn’t just possible. It's winnable. And yes, it’s incredibly rewarding when you get to shut down the bad actors before they ever get close.
 

Remember these two truths:

1. Done right, fraud prevention grows your revenue.
2. Fraud is not inevitable—you can win. 

 

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