CASE STUDIES • Freshground
How Freshground ditched the phone to take online payments at scale and securely
For over 40 years, Freshground has provided businesses across the UK with fresh, barista-style coffee. Freshground aims to inspire and engage corporate teams with high-quality coffee machines, water taps and premium coffee beans. Today, e-commerce plays a growing role in serving Freshground’s customer base. The team at Freshground knows how to deliver an exceptional coffee experience. So they needed an exceptional online payments experience too, ensuring a smooth journey for their customers from order to cup.
Challenge
Freshground traditionally took payments manually, over the phone. This made it difficult to scale orders – and for customers to pay on time. With ambitious growth plans, Freshground needed a digital-first payment experience that could scale as their business expanded. This meant being able to take payments easily and securely through WooCommerce, while providing a seamless website experience.
Solution
Freshground switched to Planet’s Payment Plugin, which provides an easier way to take payments automatically. Instead of taking payments over the phone, Freshground's customers now have more choice. From invoicing directly, to a range of online card payment methods. By streamlining the payment process and invoice generation, Planet’s Payment Plugin has enhanced the overall customer experience. And it allows Freshground to make the most of customer spending.
Freshground
Freshground
Results
By leveraging Planet's Payment Plugin, Freshground experienced a smooth transition, with no impact on their business operations during the switch. The new solution has empowered teams across the business – from the Accounts team to Sales – to handle outstanding invoices efficiently, offer multiple payment options, and drive more orders through the website. The payment process remained clear and straightforward, resulting in improved customer satisfaction.
“The process was seamless, and Planet’s Payment Plugin made it easy for the teams to use. There was minimal back-and-forth which made it easy for our web developer to implement the changes. It’s been a very easy process and a win-win for us – more efficient payments at a lower cost.”
Anthony Hare
Marketing Manager, Freshground
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