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How hotels can leverage data and AI to optimise payments and revenue management

Last updated on May 5, 2025

What if your hotel’s payment system could become your strongest asset for delivering exceptional guest experiences and driving revenue growth?

 

After more than two decades working across hospitality technology in markets from Italy and Portugal to Spain and Greece, I’ve seen payment systems evolve from functional back-office processes to front-line guest touchpoints. 

 

And yet, many hotels still treat payments as a utility – a necessary but uninspiring part of the stay.

Here’s what I know for certain: when payment systems are modernised and integrated with the right technology, they can transform hotel operations, reduce friction, and create personalised experiences that guests genuinely remember.

Guest expectations have changed – Your payments systems need to catchup

We live in a digital-first world, and hospitality must reflect that. Guests are accustomed to the smooth convenience of their smartphones, smart homes, and on-demand services. They expect the same from their hotel stay: mobile check-in, contactless payments, personalised offers, and instant service.

 

A smooth payment experience should feel invisible. Guests should be able to provide their card details once at booking and then focus entirely on enjoying their stay. At check-out, they expect a digital invoice without queuing at reception.

 

And yet, in many hotels, payment remains a source of friction. Fragmented systems, limited payment options, and outdated security protocols leave guests frustrated – especially international travelers who rely on specific payment methods or digital wallets.

 

I’ve seen this first-hand: a guest’s final impression of your hotel is often shaped not by the room or the view, but by how easy it was to pay. If that experience feels clunky or outdated, it erodes the trust and convenience built throughout their stay.

Data and AI turn payments into a strategic advantage

Today’s leading hotels are taking a different approach. They’re turning payment systems into data-driven platforms that help them understand guest behaviour, personalise offerings, and unlock new revenue streams.

 

AI excels at detecting trends in payment data – which guests spend more in the bar after mobile check-in, or which room categories correlate with higher F&B spend. With these insights, hotels can tailor offers in real time, delivering precisely what a guest wants, when they want it.

 

For example, if data shows that guests using contactless check-in are more likely to order room service late at night, why not send them a personalised promotion just before dinner?

 

This level of personalisation is not just about increasing spend. It’s about building loyalty and enhancing the overall guest experience – and that’s where real, long-term value lies.

The hidden cost of outdated payment systems

The risks of holding on to legacy payment systems go far beyond operational inefficiency. They can lead to:

  • Higher processing costs and hidden fees that quietly drain profitability
  • Security vulnerabilities, increasing the risk of fraud and data breaches
  • Compliance issues that may result in fines or reputational damage
  • Disjointed experiences, with guests forced to repeat payment information or manually reconcile incidental charges

 

Worse still, outdated systems can demoralise staff. When front-desk teams spend more time troubleshooting terminals than welcoming guests, service suffers.

 

Modernising your payment infrastructure isn’t just a tech upgrade – it’s a business transformation.

Building an intelligent, future-proof payment ecosystem  

So where should hotels begin?

Start with the fundamentals: integrate your payment systems with PMS, POS, and booking engines. This creates a unified ecosystem where transactions are frictionless, data flows in real-time, and every touchpoint feels effortless for the guest.

 

Then look to innovations like Tokenisation, which enables secure, one-click repeat payments. Or Click2Pay, which reduces friction during bookings and encourages additional service purchases.

 

And don’t ignore the role of Multi-Currency Pricing (MCP) and real-time FX solutions. These allow guests to pay in their preferred currency, reduce chargebacks, and improve transparency – a small touch that has a big impact on international satisfaction.

 

Looking ahead, AI-driven automation and biometric authentication are set to reshape the landscape. Imagine a guest checking in with facial recognition, paying for their spa visit with a voice command, and receiving AI-curated experiences tailored to their preferences. This isn’t science fiction – it’s the next evolution in hospitality.

An intelligent, invisible payments vision for 2030  

By 2030, the hospitality leaders will be those who’ve made their payments strategy as much about guest experience as it is about technology.

 

We’ll see real-time transactions powered by 6G and IoT, secure data streams built on blockchain, and hyper-personalised journeys driven by AI and behavioural insights. Payments will be omnichannel, sustainable, and embedded into every part of the guest journey.

 

At Planet, we’re building the technology to support this future – secure, integrated solutions that empower hoteliers to take control of their operations while elevating the guest experience.

My advice to hoteliers

If you’re hesitant about going digital-first, I understand. Change can feel overwhelming. But here’s the truth: staying still is the bigger risk.

 

Start small – modernise your check-out process, adopt Tokenisation, or enable contactless payments. Train your teams, listen to your guests, and build momentum from there. Find out how Planet can help you to achieve this

 

Because the hotels that thrive won’t be the ones with the flashiest tech – they’ll be the ones that use technology to deliver thoughtful, human experiences.

 

Now is the time to treat payments not as a back-end necessity, but as a strategic tool for growth. 

 

The future of hospitality isn’t just about better rooms or better views – it’s about better journeys. And that begins the moment a guest pays.

 

The future of hospitality isn’t just about better rooms or better views – it’s about better journeys. And that begins the moment a guest pays.

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