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Cómo Faguo aumentó simultáneamente la satisfacción del cliente y los ingresos
Cómo Faguo aumentó simultáneamente la satisfacción del cliente y los ingresos
De un vistazo
- 100% de ingresos atribuidos a las tiendas minoristas
- 1,5 horas de media para que un vendedor prepare un pedido
- Pedidos Click & Collect en el mismo día
"En el momento del lanzamiento, empezamos activando nuestras primeras tiendas durante una fase piloto, y pudimos obtener un 15% de ingresos incrementales. Gracias a Planet, el comercio electrónico se ha convertido en un verdadero socio de la red de tiendas. Ahora los clientes pueden comprobar la disponibilidad en la tienda, reservar online y probar los productos en la tienda. El 100% de los ingresos se atribuyen a las tiendas."
Martin Charousset
Faguo, E-commerce and digital manager
El reto
Faguo, a ready-to-wear retailer, has always been committed to providing its customers with the best shopping experience. However, the challenge of connecting its online and offline channels to create a seamless omnichannel experience was a daunting task. Faguo wanted to ensure that its customers could easily check product availability in-store, reserve items online, and try products in-store.
Additionally, the retailer wanted to reduce its carbon footprint by limiting logistic shipping between its central warehouse and stores. This meant that Faguo needed a technology solution that could optimize its inventory management and enable ship-from-store and store fulfilment. With more than 25 physical outlets across France and an established international presence, Faguo needed a solution that could integrate seamlessly with its existing systems while enhancing the shopper experience.
Additionally, the retailer wanted to reduce its carbon footprint by limiting logistic shipping between its central warehouse and stores. This meant that Faguo needed a technology solution that could optimize its inventory management and enable ship-from-store and store fulfilment. With more than 25 physical outlets across France and an established international presence, Faguo needed a solution that could integrate seamlessly with its existing systems while enhancing the shopper experience.
La solución
Planet's Click & Collect technology solution provided Faguo with a comprehensive system that enabled the retailer to optimize its inventory management and offer customers an exceptional shopping experience. The C&C widget, connected to Prestashop CMS, enabled Faguo to implement ship-from-store and store fulfilment in just 1.5 hours, thanks to its intuitive interface and easy-to-use features. Sales associates were able to quickly prepare orders, minimizing delays and ensuring that customers received their orders on time.
The solution also enabled customers to check product availability in-store, reserve items online, and try products in-store, making the shopping experience seamless and convenient. What's more, 100% of the revenues were attributed to the stores, which helped to increase revenue and profitability.
The solution also enabled customers to check product availability in-store, reserve items online, and try products in-store, making the shopping experience seamless and convenient. What's more, 100% of the revenues were attributed to the stores, which helped to increase revenue and profitability.
El resultado
Faguo was able to enhance the shopper experience by delivering same-day orders. Thanks to C&C, they reduced their carbon footprint by needing to have fewer vehicles to do deliveries. E-commerce also became a vital component of the store network, resulting in higher customer satisfaction and increased revenues for all stores.
